The setting

We started the journey at Stockholm airport, driving through miles of Sweden’s beautiful countryside. The picturesque national roads, framed by cosy houses and expansive forests, created the perfect backdrop for our shoot. Along the way, we made a stop for a traditional Fika, soaking in the tranquility of the Swedish rural charm. The interaction with locals was a special moment—one homeowner came out to see what we were up to, and after a chat, was thrilled we were showcasing this journey.

The journey

Every location presents its own unique set of challenges, and this shoot was no different:

• capturing the beauty of Volvo's design while staying true to the minimalistic, natural vibe of the rural landscape
• dealing with unpredictable lighting, from overcast skies to bursts of sunshine, often needing to adapt quickly
• coordinating shots along remote roads while maintaining the authentic feel of Swedish countryside life

Execution

We focused on highlighting the sleek lines of Volvo’s model against the soft, earthy tones of the Swedish landscape. The occasional burst of sunshine added a natural glow to the scene, creating a perfect contrast between the car’s modern design and the timeless charm of Sweden’s countryside.

The images capture a sense of Scandinavian elegance intertwined with nature, reflecting Volvo's commitment to safety, simplicity, and its connection to the surrounding world.