Audi UK

A case study on how we captured the essence of luxury and natural beauty of Audi, while navigating the challenges of picturesque but bustling English villages during autumn.
Client
Audi UK
Services
Art Direction
Content Creation
Photography
Completed
October 2022
In short
Automotive photography is not merely about taking snapshots of cars. For us, it's about capturing the soul of the brand and the scenery that complements it. The project energised us with the task to photograph Audi’s A7 model against the captivating backdrop of English villages during autumn. The resulting images were not just a showcase of the A7's elegance, but also a testament to the beauty of the English countryside.

The setting

As the autumn leaves began to turn, the picturesque villages of England served as the canvas for our project. The task? To capture the Audi A7 in a way that not only highlighted its luxury and design but also harmonised it with the natural splendour of the season.

The challenge

Capturing the perfect shot is never as straightforward as it seems - this project came with its unique hurdles:

  • creatively navigating the car through narrow and busy village streets
  • working around unpredictable weather conditions, including sudden rain showers
  • ensuring that each photo shot was executed flawlessly, requiring meticulous planning and coordination

Execution

The project was as thrilling as it was challenging. We pushed creative boundaries, capturing the car from angles that emphasised its sleek design against the tapestry of autumn leaves. Changing weather conditions were not a hindrance but a creative opportunity—each raindrop adding a unique touch to the photographs.

The images captured not only the A7's elegance but also the unique ambiance of the English autumn. It was a narrative of luxury interwoven with nature's artistry.

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